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Panasonic Showcases Comprehensive B2B and B2G Solutions at its First System Solutions Exhibition in Africa

Panasonic Marketing Middle East & Africa (PMMAF) - the regional headquarters for Panasonic in the region, showcased its comprehensive line-up of industry leading total business solutions at its first ever Systems Solutions Exhibition in Nairobi, Kenya. Under the theme 'Solutions for better living' the event witnessed Panasonic's high-end industry solutions tailored specifically to meet the needs of the regional businesses targeted at serving as an ideal choice for diverse industry verticals across the African continent.

Held at the scenic and beautiful Safari Park Hotel in Nairobi, Kenya, the two day event held on September 13-14 included a press conference, a partner conference and an open house for the business associates and dealers all aimed to promote and showcase products catering to diverse industry verticals.

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    Mr Yorihisa Shiokawa, Managing Director, Panasonic Asia Pacific addressing the press conference

Addressing the media at the press conference, Mr. Yorihisa Shiokawa, Managing Director, Panasonic Asia Pacific, said, "Africa is an emerging market and the widespread reform across the country has resulted in an ever-improving business environment and this together with other factors such as increased infrastructure investment and commodities boom have contributed to the doubling of the economy over the past decade. We as Panasonic are committed to being part of this development process that the country is witnessing and this exhibition is part of one such efforts to reiterate our commitment to the African markets."

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    A Ribbon Cutting Ceremony to Inaugurate the 'Africa Systems Exhibition'

Post a successful press conference, the product exhibition area was inaugurated with a ribbon cutting ceremony. The exhibition provided an ideal opportunity for the media present at the venue to touch and feel the products and also gain some insightful information about the products displayed from the product specialists present on ground.

The products showcased at the exhibition comprised of Panasonic's business solutions like projectors, telephones, faxes, office automation solutions, educational solutions like Panaboards, high definition communication solutions, network and analog products, home security products, batteries and lamps, air conditioners, ventilating fan, ceiling fan and air purifiers. Across the two days of the exhibition, over 250 media personnel, business associates and key retailers gathered from across the African continent to view the Panasonic lineup.

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    Media gaining know-how about the products displayed at the exhibition
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    Visitors taking a closer look at the products displayed at the exhibition

Highlighting Panasonic's African Strategy

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    Mr Masao Motoki addressing the partner conference at the Systems Exhibition in Nairobi, Kenya

While addressing the audience, PMMAF's Managing Director Masao Motoki mentioned: "Through our "Made for Africa" project, we are committed and focused on increasing our footprint across the African continent by providing access to our technologically superior and advanced products. Our product marketing strategy has been to understand, implement and develop products that our African consumers actually prefer! Our business model will have hands-on approach and will directly engage with the consumers. As a brand - our commitment is to be 'ALWAYS FOR YOU'! Service is integral to our success as we are determined to add value to customers' lives wherever they are with a 24x7 support."

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    The attendees at the partner conference pose for a group photo

Currently, PMMAF is working towards expanding its reach and enhancing customer touch points across the Middle East & Africa. As part of providing a direct service network, PMMAF has already established representative offices across Africa, including Kenya, Angola, Nigeria, Egypt and South Africa.

In line with 'Always for You' customer support strategy, PMMAF plans to add 100 more service centre's to the already existing line-up of 597 service centers across the Middle East & Africa (MEA) by March 2015.

This exhibition was a major milestone for PMMAF in its drive to gain major in-roads in to the highly potential African markets. PMMAF is embarking on its aggressive plans to actively promote and create new business-to-business (B2B) and business-to-governments (B2G) opportunities in Africa, while continuing to sustain its products in the traditional B2C business sphere.

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