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Panasonic to Establish Fujisawa Town Management Company with its Partner Companies

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    The Press Conference at Panasonic Center Tokyo Held on October 1, 2012

Panasonic Corporation, as the primary party in the land readjustment project, has gained approval to go ahead with construction of the Fujisawa Sustainable Smart Town (Fujisawa SST), a pioneering smart city project which has been planned with Fujisawa City and eleven other partner companies, and infrastructure development for the project was started in September 2012.

Here's an exclusive report on the press conference on October 1, 2012, by our reporter, Cathy.

Panasonic's vision for the 100th anniversary of its founding in 2018 is to become a Green Innovation Company achieving both business growth and environmental contributions. The Fujisawa SST project aims to realize a new type of town development and services through Panasonic's comprehensive solutions focused on day to day life, including its energy management systems. In order to provide the sustainable and smart services and realize the environmental, safety and security targets of the project, Panasonic and other partner companies will establish a town management company in March 2013, provisionally titled the Fujisawa Town Management Company.

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    Presidents of Partner Companies with Panasonic
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    Kazuhiro Tsuga, President of Panasonic Corporation

The town management company will provide eight smart services (energy, security, mobility, community, healthcare, club services, finance, and asset management) and collaborate with service companies, businesses, local residents, and local government to not only promote the management of the town, but support the development of a community that can create new value in everyday life. In addition, though cooperating with industry, government and academia, and the local residents to create new services, the town management company will run the continually evolving town as a business. Those companies holding a stake in the town management company, the capital ratio and other issues will be decided when the company is established.

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    Eight Smart Services Will be Provided by the Fujisawa Town Management Company
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    Satoshi Takeyasu, Senior Managing Officer, Director, Comprehensive Solutions Division, Eco Solutions Company in Panasonic Corporation 。

Working with Fujisawa City and its partner companies, Accenture, Mitsui Fudosan Co., Ltd., Mitsui Fudosan Residential Co., Ltd., Mitsui & Co., Ltd., Nihon Sekkei Inc., ORIX Corporation, PanaHome Corporation, Sumitomo Mitsui Trust Bank, Limited, Tokyo Gas Co., Ltd., and with the recent addition of Dentsu Inc. and Nippon Telegraph and Telephone East Corporation, Panasonic aims to open the Fujisawa SST in spring 2014 and create a smart town through the concerted efforts of the local government, businesses and local residents. The Fujisawa SST which has drawn attention from around the world after the announcement of the business concept last May, will serve as a model for the development of similar projects both within Japan and overseas.

Outline of the Fujisawa Sustainable Smart Town Project
Cutting Edge Sustainable and Smart Services

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    Fujisawa Model Image

1. Independent and Symbiotic Energy Management
In the Fujisawa SST, all detached housing will be equipped with solar modules and storage batteries. In due course, consideration will be given to expanding the concept beyond individual houses that are independent in energy terms to groups of such buildings and, eventually, to the entire area. In the approximately 19 hectare town, solar power generation systems will be installed in residential areas and in public facilities and land, maximizing the utilization of renewable energy in the town, and making the whole town itself the largest individual distributed system in the world(*1), with a total of approximately 3 MW of solar modules and 3 MW of storage batterie(*2).

2. Virtual Gated Town
Security systems, including cameras and sensor-equipped streets lights, will for the first time in Japan1 be introduced on a large scale into every area of the town, such as at the entrance and exits to the town, in public buildings, in parks and at major crossroads. Residents will be protected 24 hours a day, 365 days a year by this invisible gate, maintaining the security and safety in the town. In addition, the street lights will be lit up in times of emergency, such as power shortages.

3. Total Eco-Mobility Service
By offering sharing services for electric cars, EV bikes and electric assist bicycles, home delivery rent-a-car services, and battery stations where charged batteries can be rented, will offer more freedom and comfort in mobility for the residents. In addition, this will be the first practical realization of a battery sharing system for EV bikes and other vehicles in Japan(*1).

*1 As of October 1, 2012 (Based on internal research)
*2 Planning to install solar modules and storage batteries in the detached houses, apartments, facilities and public areas.

Environmental, Safety and Security Targets for the Fujisawa SST

A series of numerical targets have been established as milestones and guidelines to lay down the direction for the Fujisawa SST project.

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    Targets for the Whole Town

Reference: Plan Overview of Fujisawa SST Project

Development Address 4-1, 6-chome, Tsujido-motomachi, Fujisawa City, Kanagawa Prefecture, Japan
Land Area Approximately 19 ha
Planned Land Use Approximately 1,000 residential homes/commercial facilities/public facilities
Planned Population Approximately 3,000 people
Schedule Open the town in spring 2014
Total Project Cost Approximately 60 billion yen

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