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Panasonic "Changing Photography" at Photokina 2012

From September 18 - 23, Cologne in Germany was the center of the photography world as it hosted Photokina 2012, the largest imaging and photography related exhibition in the world.

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    The Panasonic Booth at Photokina 2012
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    Mr. Ichiro Kitao Introducing the GH3

Held every two years, the event sees companies from all over the world taking part and exhibiting their latest imaging technologies and products.

Panasonic also participated in this year's event under the theme of "Changing Photography", showcasing its latest products, including the new LUMIX GH3, which was introduced to the press by Mr. Ichiro Kitao of the Imaging Business Group of the AVC Networks Company at the press conference held on September 17.

This year, the company's booth was divided up in to separate areas by theme, and at the center of these, was the G-series and Premium Lenses areas.

In the G-series area, the company's wide range of mirrorless cameras, from the compact GF series to the top end GH series, were on display. Here, the visitors to the booth had a chance to test the cameras on display at the jungle-themed shooting area as well as learn more about the functions and usage of the cameras from the specialist staff on hand. At the booth, professional photographers, including Getty Images' staff photojournalist for Asia, Daniel Berehulak and National Geographic photographer, Ira Block, were also invited to give talks and seminars on Panasonic's cameras and photography techniques.

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    The G-Series Area in the Booth
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    The Jungle-themed Shooting Area
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    The LUMIX GH3 on Display at the Panasonic Booth at Photokina

One of the key products at the exhibition was the new LUMIX GH3, the company's most powerful and versatile digital single lens mirrorless (DSLM) interchangeable lens camera yet. Building on the prestige of the GH2, the GH3 offers incredible video and picture quality, taking professional videography to the next level.

In the compact camera and HD areas, in addition to the shooting areas, counters for the FZ200, LX7 cameras and HD camcorders were set up where specialists provided visitors with further information and advice on using the products.

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    The Wireless Solutions Area in the Booth

At the Wireless Solutions area, visitors could experience the new wi-fi features for the company's cameras, such as wi-fi data transfer, remote shutter control (where the camera can be controlled from a smartphone) and remote viewing (which allows the live feed from the camera display to be viewed on a smartphone).

With it's wide range of new digital imaging products and accessories, Panasonic is hoping to bring a new style of photography to meet everyone's needs.

Panasonic collaborated with 3 globally renowned photographers to test the potential of the GH3. You can learn more about the project and the photographers and see some of the spectacular photographs that they took at the LUMIX GH3 Showcase site.

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