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Panasonic to Present 'Photosynthesis' Concept at the Milano Salone del Mobile 2012

Panasonic will showcase its total solutions for creating, storing, saving and managing energy at the Milano Salone del Mobile 2012 exhibition, which will be held in Milan this April.

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    Installation Image - Pavilion
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Installation Images - Corridor

In keeping with the company's aim of becoming the "No.1 Green Innovation Company in the Electronics Industry", Panasonic will exhibit an installation based on the concept of "Photosynthesis" at the 51st Milano Salone exhibition, hailing the advent of a new age of renewable energy.

As environmental issues, such as dwindling resources, grow ever more severe, the shift to a sustainable society is becoming a common issue. Panasonic brings its long years of research and development to the cause of creating, storing and efficiently utilizing renewable energy to reduce our impact on the environment by offering a lifestyle that combines both comfort and eco-friendliness through the development of eco-conscious technology.

'Photosynthesis' Concept

At this year's exhibition, Panasonic will present an energy cycle, comparing it to an ecological cycle that begins with photosynthesis, starting with energy creation (through solar panels), and continuing to energy storage (through storage batteries) and energy saving (through LED and organic LED lights), with each stage of the cycle being controlled by an energy management system. The installation, which is the first outdoor exhibit for Panasonic, was designed by noted young architect Akihisa Hirata, whose organic vision of a living, breathing architecture reflects the open yet interdependent symbiotic cycles in nature.

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    Image of 'Photosynthesis' Concept written by Akihisa Hirata
  • Concept Movie - Panasonic at Milano Salone del Mobile 2012
  • Designer Interview Vol.1

"Photosynthesis is an ecosystem in miniature," says Hirata, "The image of a manmade future in harmony with the natural order, of buildings and cities as truly part of the biosphere." Panasonic promises to be part of that future.


Mr. Akihisa Hirata, Architect, Installation Designer
Homepage / Profile

About the Panasonic Installation

Exhibit Concept "Photosynthesis"
Viewing Times Mon 16 - Sun 22 April / 09:00 - 24:00
(Attendants on site 11:00 - 21:00)
Mon 23 - Sat 28 April / 09:00 - 21:00
*Salone del Mobile runs from 17 - 22 April, however the Interni Legacy installation will be open from 16 - 28 April
Venue Interni Legacy
Università degli Studi di Milano: Cortile Farmacia
Via Festa del Perdono, 7
(Exhibition floor space: approx.1,000m2)
Designer Akihisa Hirata (Akihisa Hirata Architecture Office)
Exhibited items Solar panels, storage battery system, LED/OLED lights, electrical wiring system, etc.

Special Content - Panasonic Installation

Visit our special content and get the details and updates!
English, Chinese and Japanese are available on the content.

Also, photos/videos/documents will be available to download on Press Kit page.
http://news.panasonic.net/presskits/salone2012.html

Follow and pin! Milano Salone 2012 Board on Pinterest is now available.
http://pinterest.com/panasoniccorp/milano-salone-2012/


About the Salone Internazionale del Mobile di Milano
The annual Salone Internazionale del Mobile di Milano, to be held for the 51st time this April, is the largest and perhaps most influential design expo in the world. The Salone, which comprises a main Fiera space and Fuori Salone installations throughout the city, is a global showcase not only of designer talent but also in recent years a launch pad for major brand product lines.


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