Global News Exclusive

Send Hope with a Sakura Tree for Japan

From October 6 to December 31, 2011, in support of the recovery from the Great East Japan Earthquake, Panasonic is collecting "Messages of Hope" from around the world to encourage children in disaster areas. The collected messages will be presented together with young cherry trees to elementary schools, kindergartens, and day-care centers primarily in the Tohoku region in the spring of 2012.

A "Message of Hope" may be posted on the special website, Facebook, or Twitter. Each message will be added as a cherry flower to the cherry tree on the website until it is in full bloom. Once it reaches full bloom, posters and tapestries of it will be made and presented together with young cherry trees to children in disaster areas.

In 2007, Panasonic started its "Let's Plant a Tree for a Unit!" campaign and has continued the activity to plant a tree for each unit of an applicable ECO NAVI*1 product sold in Japan. With the cooperation of LEAF and Eco-Schools of Foundation for Environmental Education (FEE)*2, which is an international NGO, over 1.8 million trees have been planted in 45 countries. (As of the end of September 2011)

  • 02_sakura_tree_indonesia.jpg
    In Indonesia
  • 03_sakura_tree_denmark.jpg
    In Denmark
  • 04_sakura_tree_kenya.jpg
    In Kenya

In 2011, tree planting is scheduled to be done in 58 countries. In Japan, in support of the recovery from the Great East Japan Earthquake, young cherry trees will be planted at elementary schools, kindergartens, and day-care centers primarily in the Tohoku region, and the "Messages of Hope" collected from around the world will be presented in the spring of 2012.

We look forward to receiving messages from many people. Please join us in this project.

'Send Hope with a Sakura Tree for Japan' Special Website:
http://panasonic.jp/econavi/sakura/en
Using Facebook to Post a Message: "Panasonic Sakura" Apps on Panasonic News Portal Facebook Page

*1: "ECO NAVI" is the brand new technology by Panasonic, standing for "Ecology (= Energy Saving) Navigation" which automatically senses the human presence, location and activity level to operate itself in the most efficient and energy saving way. Panasonic appliances range with 21 product categories. (As of September 2011, in Japan)

*2: FEE: Foundation for Environmental Education (FEE) is a non-governmental and non-profit organization aiming to promote sustainable development through environmental education (formal school education, training of staff and general awareness raising). FEE is mainly active through their five environmental education programmes. FEE has member organizations in 63 countries worldwide.
http://www.fee-international.org


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