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Panasonic Announces Sustainable Smart Town Project

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    Panasonic and Eight Other Companies Join Together for Sustainable Smart Town Project

While global warming and rising population is posing stress to the global environment, to spearhead advanced environmental initiatives for a greener tomorrow, Panasonic's President Fumio Ohtsubo announced yesterday on May 26, 2011, it is working together with eight other companies(see below) in an eco-conscious smart city project called Fujisawa Sustainable Smart Town (Fujisawa SST). This smart town concept showcases Panasonic's "entire solutions" business model in full scale and will serve as a worldwide model project of an eco-friendly city in action.

See an exclusive report by our reporter Cathy from that day.

What is Fujisawa SST?

Panasonic and Fujisawa City in Kanagawa Prefecture, about 50 km west of Tokyo, announced on November 17, 2010 that it had reached an agreement to build a smart town on the vacant lot of Panasonic's former factory site. Aiming to open the new "eco-town" in the fiscal year ending in March 2014, the business partnership of the nine partner companies and one city will collaborate to build an innovative smart town deploying services and energy systems based on Panasonic's Eco Ideas for green lifestyles. All partners will work closely together throughout every phase of the project, from the master planning stage to actual operation of the town that will have about 1,000 households.

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    Image of Fujisawa SST

Panasonic will apply its "comprehensive solutions for the entire house, entire building and entire town" to Fujisawa SST, combining its energy saving technologies in energy creation, storage and management with a safe and secure environment. Specifically, the company plans to preinstall its solar power generation systems and household storage battery systems across the town, including homes, various facilities and public zones, which would be the first of its kind in the world. Panasonic intends to replicate Fujisawa SST as a business model in other parts of Japan and overseas.

* Partner companies include
  • Panasonic Corporation
  • PanaHome Corporation
  • Fujisawa City
  • Accenture
  • Orix Corporation
  • Nihon Sekkei, Inc
  • The Sumitomo Trust & Banking Co., Ltd
  • Tokyo Gas Co., Ltd
  • Mitsui Fudosan Co., Ltd.
  • Mitsui & Co., Ltd.

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